Everyone’s favourite dog, Gromit - the good-looking, intelligent half of the Oscar®-winning duo Wallace and Gromit, is to become the new face of the Kennel Club’s Good Citizen Dog Scheme - the largest dog training programme in the UK.

This new and exciting collaboration between the Kennel Club and Aardman was announced today at Crufts 2008.

Caroline Kisko, Secretary to the Kennel Club said, "Gromit is the nation’s favourite dog and it’s very exciting for the Kennel Club to have such a star as the new face of the Kennel Club Good Citizen Dog Scheme. The Good Citizen Dog Scheme promotes responsible dog ownership through a training scheme where both dogs and owners take part. Nearly 200,000 dogs have now passed through the programme. As anyone who has ever seen a Wallace and Gromit film will know, Gromit is the ideal good citizen! He is the most responsible dog of all, a role model not only for dogs, but also for their owners to follow!"

To compliment the new relationship Aardman will introduce a new line of co branded merchandise, mugs, fridge magnets, key rings and polo-shirts/fleeces will be exclusively available at this years Crufts. More merchandise, including co branded dog accessories, will be available later this year.

Visit the Aardman website for more information and links.

wow gromit is the ideal citizen shame trouble at mills name has changed to a matter of loaf or death i liked trouble at mill.

cool,,, do we get the merchandise?? online pleaseee

Cool! Good on you Gromit! When was Trouble At Mill's name changed?

yes id like to know about the merchandise when is it released and where.

http://www.aardman.com/html/news.asp go here (same news as this just on Aardman website and it says its name is now a matter of loaf or death.

Finally, people in our REAL nation have realized who our favourite pooch actually is. Gromit is a great role-model, and aardman, awesome idea!

Well done, ! Good lad, yourself! You are a star!

you look like somebody owns you now!

what a pedigree champion!!!!!! go gromit!!!!!!

Our is a pedigree CHUM!

I'll be glued to Crufts over the weekend ... I love the flyball doggies, obedience, displays and the helpful doggies, too - just like Fish's Ralphie-The-Wonder-Dog!

Nutmeg Blue will be watching, too!

Hello dog lovers, Crufts have now posted some pictures of W&G at the opening ceremony - you can check out the full album here:

http://www.flickr.com/photos/crufts2008/sets/72157604041835674/

thanks :smile:

Heres : Sean Clarke Aardman's Marketing Guy

http://www.youtube.com/watch?v=4C1R_6QCz6A

cool thank's

my mate was in crufts he had an old english sheep dog

Cracking picture of W&G with those well-behaved doggies... including different coloured collies!

Thanks, Katie! Crufts on the BBC was dog heaven!

And too!